Apparel Sourcing Intelligence - Worldwide

Does social media make a mark only when it doesn’t matter?

Between May and June 2013, Gap was targetted by one of the biggest social media campaigns ever, on one of the most important issues around. Gap ignored one and a qurater million signatories – and its market share soared. Does this mean social media influences only the most trivial corporate decisions? In the July FlanaRant, we looked at the real likelihood social media isn’t the force its apologists like to pretend it is