Apparel Sourcing Intelligence - Worldwide

Sears builds partnerships with UK brands

US department store Sears and UK fashion chain Next are getting together to offer an exclusive online range of clothing, footwear and accessories to US consumers. Hundreds of Next products including clothing, footwear, lingerie and accessories will be available on the Sears’ website under the terms of the new deal.

The tie-up with Next follows hard on the heels of an exclusive deal between Sears and French Connection. The UK brand will be sold through boutiques in 500 Sears stores throughout the US as well as online, starting in the first quarter of 2011. Following the initial launch of the French Connection apparel range, Sears will introduce swimwear, footwear and accessories, plus homewares.